Warner Media — Boosting Engagement & Protecting Brand Reputation with Authentic Audience Insights
About
Before MEIDEFSEC’s partnership with Cyabra, the platform was already trusted by global media giants to protect brand integrity and maximize marketing ROI. One example is Warner Media, which sought to enhance the launch of Wonder Woman 1984 (WW84) by understanding the true online sentiment, identifying genuine fans, and mitigating the impact of fake profiles.
Challenge
In the lead-up to WW84’s release, Warner Media needed to:
Identify the most enthusiastic and influential voices in the DC Comics fandom.
Detect and measure negative sentiment and determine if it was organic or artificially amplified.
Protect brand reputation while maximizing the impact of their marketing budget.
Solution
Cyabra’s technology scanned over 280,000 profiles across Facebook, Twitter, and Instagram before and after the movie’s release. The analysis uncovered:
A surge in negative sentiment, much of it aimed at the film’s lead actress, Gal Gadot.
25,000+ fake profiles driving criticism and attempting to distort online perception.
Highly engaged, authentic influencers and community leaders whose voices could be amplified to build excitement.
With this intelligence, Warner Media was able to:
Focus marketing spend on real, engaged audiences.
Report and remove fake accounts posing a reputational risk.
Strategically grow their digital footprint and strengthen brand loyalty.
Result
Audience Clarity: Distinction between authentic voices and fake accounts.
Budget Efficiency: Marketing spend targeted only at genuine, high-impact audiences.
Brand Protection: Early detection and mitigation of coordinated negative campaigns.
Expert testimony
“Around the launch of Wonder Woman 1984, we wanted to map out enthusiastic conversations and voices. Cyabra helped us analyze the social discourse around the movie and DC Comics fandom online. Once we identified the most passionate influencers and communities, our marketing team was better equipped to magnify our social presence.”
— Drew Himmelreich, Manager of Social Insights & Technology, Warner Media
Why this Matters to MEIDefSec Customers
This case proves how the same technology MEIDEFSEC now offers can be applied far beyond government and national security. Entertainment companies, global brands, and marketing teams can leverage it to:
Protect their reputation.
Eliminate wasted ad spend on fake audiences.
Discover new customer segments and loyal communities.
